Summer 2024
Founded in Copenhagen, Denmark by Oskar Bach Christensen.
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ABOUT
SONACPH
EST. 2024
THE BRAND
Shame to Excellence —
The journey from who we are to who we are meant to be.
MISSION
SONACPH is where a new generation becomes a community.
SHAME
TO
EXCELLENCE
TO
EXCELLENCE
OUR TIMELINE
From Denmark to the world. An ongoing timeline of the moments and milestones that have shaped SONACPH.
Spring 2025
We began sourcing factories in Portugal, choosing to work only with the very best.
Summer 2025
Placed our first bulk order with our production partners in Portugal.
Autumn 2025
SONACPH acquired its first warehouse.
Spring 2026
First-ever official photoshoot, bringing the brand's identity and creative vision to life for the first time.
Summer 2026
Began expanding horizons and established new partnerships, including collaborations in China.
Today
Placed new orders in China for DROP 2, featuring completely new products and a few exciting surprises!